When the Apple 8 (iPhone version) hit the market in 2016, it was priced at ৯ 749. Three years later, when Apple launched the flagship market, its price has increased by 54%. Is it just the price of the iPhone or the price of any Apple product?
In fact, the price of the Apple product is a little higher than the price of any other product in the market, is it just in the hope of making more profit or is there a rational reason behind it? Today we will discuss that.
The price of another Apple product "Mac Mini" which came in the market a few days ago has been increased by 60%. It is undeniable that Apple will make or is making huge profits. These profits brought Apple the crown of America's first trillion-dollar company. Apple's current market value is more than the total GDP of Switzerland. Anyway, now the question is, is there anything in Apple that makes its products so expensive? Let's know the reasons-
1. Brand Value: Apple has its own brand. We all know that the price of a product depends a lot on the value of its brand. Suppose you eat a chicken fry, now there is nothing in the chicken fry that will make a big difference in price. Even then, see how much the price of this chicken fry fluctuates depending on the brand. This is because of what is called brand value or brand image. This brand value cannot be created or purchased at will. It is gradually built up depending on the customer's confidence, quality of service, etc.
2. Aesthetic design: A lot depends on the price for Apple's design. I'm not saying to make any company smaller, you will see 10 more mobiles in the market, many of which have turned to Apple's design and brought their design to the market.
3. Customer Confidence: See Apple's so high price, everyone is ready to buy. Because Apple has created a confidence in their minds that no one else has been able to do like Apple.
4. Feature innovation: Here Apple is the first to bring a feature and the rest of the companies try to copy it. In that case, it costs him enough to create new features and add them to new products. And Apple has added more advanced technology to the new version of the iPhone. These changes increase production costs. For example, when it was first released in the market, the storage capacity of iPhone X was 64 GB. The এক্স 1,149 iPhone X had a storage capacity of 256 GB.
Apple has also brought a new 'MagSafe' feature with the iPhone 12 series. The company has added a magnet to the back of the device. As a result, the customer can easily place the device in the right place on the wireless charging pad. And the edges of the new model of iPhone will be relatively sharper than the previous models.
The 'iPhone 12' is going to be Apple's first handset to work on the Five G network. Not only that, the iPhone 12 came to the market with many surprises. Apple chief Tim Cook kicked off the online event on Tuesday, October 13 with the unveiling of the Homepod Mini device.
The changes that are coming to the new iPhone that are naturally raising the price of the iPhone -
Phone without charger
No charger or headphones are being provided with this first iPhone. Apple said the decision was made to reduce the negative impact on the environment. The screen will be larger in the more expensive iPhone 12 Pro model and new sensors will be used to take pictures in low light. The LED display is protected with a new type of material, which will not break easily
Ceramic shield
Apple says the iPhone 12 has the same 6.1-inch (15.5 cm) screen as previous models, but is now using LED technology instead of LCD for brightly colored sets. Because of this, the new iPhone has become 11% thinner than before.
They also said that the screen of the new set has a higher resolution and 'Ceramic Shield' has been used to ensure the protection of the display, which will give 'four times more' benefits than before.
Depth sensor
The more expensive models have been redesigned to include larger displays - the iPhone Pro's screen is 5.8 inches to 6.1 inches and the Pro Max's screen is 6.5 inches to 6.8 inches. These sets are also equipped with 'Leader' (Light Detection and Ranging) scanners. This creates a depth map for the environment around the phone, making autofocus 'six times faster' in low light. These sensors can also be used for augmented reality, although not given much importance in this case.
Five G.
Samsung launched the Galaxy S10 in 2019, which operates on the Five G network, followed by Huawei, One Plus and Google. However, experts say that people are not very interested in those phones.
Thomas Hassan of the research firm Forrester said that Apple does not usually bring new technologies to market, they wait for a technology to mature and work to develop that technology for the convenience of users.
Smart speakers
Apple has also released a new version of its smart speaker 'Homepod Mini'. It supports more wide range of voice commands. It also has a home intercom system. Apple's first HomePod was released in 2016, but so far it lags far behind Amazon and Google's speakers.
Now you tell me the price is being taken too much? Don't try it once, why are you paying more to Apple
